Real Estate Marketing Mistakes 101
May reports are confirming that even with price growth slowing down on homes for sale, homes are continuing to sell FAST. As a REALTOR®, you may have had plenty of success with new clients with zero shortage in homes to sell. To that we say, congratulations! Oftentimes when we’re super successful, this is the best time to level up our skills and continue to grow. When was the last time you took a good, hard look at your marketing tactics? Let’s dive into some of the most common real estate marketing mistakes and how we can avoid them.
Embrace social media. It’s becoming harder and harder for brands not to embrace social media and continue to be successful when it comes to marketing. There are a handful of platforms that each have their strengths and weaknesses – from Facebook to TikTok. You may find that your skills or marketing style are not a great fit for certain platforms, and that’s ok! This is actually the first step in leveling up your social media marketing. Assess your strengths and weaknesses and evaluate what would be the easiest platform to expand into first. Focus on providing value to your target audience and not being solely focused on selling, selling, selling.
Know your target audience, and know that it can’t be everyone. You can’t please everyone, right? It’s often seen as a negative when anyone tries to make everyone happy. Our best advice is to know your area well, and understand the persona of who would want to live there. For example, in our home territory of Ulster County, NY, we find success in appealing to families looking to raise children in a nice, suburban area with plenty of things to do outside. Find your target audience and how to appeal to them with your own experience and individual strengths.
Customer service is king. Of all the common real estate marketing mistakes you can make, this is a big one! This is one of the easiest areas to quickly improve your overall marketing strategy. Prioritize in the smaller areas first, like setting internal deadlines for yourself in answering client emails or social media messages. Then we can start to think bigger to improve our long term client relationships. A client’s value to you doesn’t end once that first sale is done. Word of mouth, referrals, and repeat business are all factors to take into consideration when planning where to focus when it comes to customer service.
Don’t put all your eggs in one basket, maximize multiple touchpoints. How many marketing channels are you currently using? In-person networking, email, pay per click, social media, print, radio, and the list goes on! Effective real estate marketing doesn’t mean you need to be doing all of the above, but rather having your finger on the right pulse for your niche. After you’ve dived deeper into some of the areas above, you’ll have a good understanding of your own strengths and where you can grow. Do your due diligence and research how your current marketing strategy can be interlinked to create these multiple touchpoints with your potential and existing clients. Great marketing is like storytelling, with each piece interlinking to the next.
Did the above real estate marketing tips help you? We love a good success story! Connect with us on social media (Facebook, Instagram, and Twitter) and share your own favorite marketing tips and tricks. The UCBR team is your go-to source for everything real estate in Ulster County, NY. You can learn more about what sets us apart here. Cheers!