Is That Email Really From NAR? How to Know

March, 14 2019

Once in a while you might get an email that looks like it’s from NAR but really isn’t. Like so many other phishing scams, these emails try to look like they’re official correspondence from a trusted source so they can get one of two things from you: personal data or credit card info. How do […]

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Help Clients Invest in Real Estate Tax-Free, and Boost Your Sales

January, 24 2019

“Time is money” says the proverb, but in real estate, it’s a struggle to have enough time in your day to close more sales. Chances are, most of your clients have an IRA for their retirement savings, which can be used to invest in real estate. With the help of a Real Estate IRA, you […]

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Big Military Base or Prison in Your Rural Town? You Just Got a Big Real Estate Win

December, 27 2018

Prisons and military bases are commonly located outside small, rural towns and often they’re the biggest employers and economic drivers around. But that’s been a double-edged sword—until now. Prisons and military bases currently count toward an area’s population, putting many communities over the threshold of eligibility for federal Rural Housing Service (RHS) programs. A town […]

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2 Ethics Changes That Can Impact Your Real Estate Work

November, 21 2018

The NAR Board of Directors a few weeks ago made a few small but important changes to MLS and other rules to improve cooperation among brokers and reinforce the importance of associations’ ethics procedures. Here’s a brief recap. You can also learn about them in the latest Voice for Real Estate video. Proceeding With Ethics […]

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The Art of Follow Up: Effective Follow-up Communication Techniques

October, 12 2018

Strategic outreach, whether by phone, email or text, is key to building rapport and credibility with prospects, staying top of mind in the search for a home, and encouraging clients to follow through with the sale. But outreach, by itself, doesn’t close deals. If you’re contacting leads regularly, but still having trouble reaching your sales […]

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How to Factor 20% Deduction Into Your 2018 Estimated Quarterly Payments

October, 1 2018

The big win for real estate in last year’s tax reform law is the new 20 percent business income deduction. You take it on your net pass-through income. Pass-through income is what most real estate professionals earn. If you’re an independent contractor or if you’ve structured yourself as a sole proprietor, your income is considered […]

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Clarity on Deductibility of Meal Expenses May Be Coming

September, 28 2018

You may have seen a report today in The Wall Street Journal (subscription and login required) stating that the Internal Revenue Service is working on guidance that would clarify the deductibility of expenses for client meals under the new tax law. According to the report, this guidance is expected to say that the cost of […]

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The Rule of 3: Communicating to Grow Your Business

August, 28 2018

When you contact clients, make sure to offer something of value in the conversation so they don’t see it as a nuisance call. Content sponsor Firepoint, a real estate CRM company, has released The Rule of 3, a guidebook to help you create a communications strategy focused on increasing leads. Here’s what the company says […]

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